Product Innovation

Whole Trees Architecture & Structures

WholeTrees uses whole diameter tree trunks and unwanted branched timbers that would otherwise be removed from routine forest thinning (such as fallen or diseased trees) to create structural building solutions. What results is round-timber: a sustainable, cost-effective alternative to steel, concrete and heavy timber products. Round-timber uses less than one-fifth of the energy required to make conventional lumber. It’s 50 percent stronger in bending strength than comparably sized squared timbers and typically costs less to install than other materials and is more light weight, reducing the need for foundation capacity. Round-timber helps earn points in green building rating systems, including up to 10 LEED points (v 4.0), and comply with international and state building codes. For more information on using WholeTrees products, visit or call 608/310-5282.

Whole Trees LLC

Solarban® z75

Solarban® z75 glass provides a steel-blue/gray appearance with an exceptional 0.24 SHGC in a standard one-inch IGU. Similar in appearance to Solarban z50 glass, the coating on Solarban z75 glass provides an added level of solar performance, giving architects two options for neutral cool-gray glass that is optimized to local climate and building code demands. With VLT of 48 percent, Solarban z75 glass offers superior daylighting to support sustainable design. Low reflectance levels deliver clear, natural outdoor views and enable Solarban z75 glass to harmonize well with other clear, color-neutral glasses such as Solarban 67 and Solarban R100 glasses.

PPG IdeaScapes

Custom-designed Solar Systems

Astrum Solar, a Direct Energy® company, is a leading national full-service solar provider. Astrum Solar’s mission is to spread solar power to the rooftops of America and to ensure that its customers get the most out of their solar panels: the most energy generated, the most electricity savings, the most beneficial environmental impact, and the most joy each time they see a sunny day. We do solar right. Astrum Solar is a BBB Accredited business with an A+ rating, serving homeowners and businesses in AZ, CA, CT, DE, MD, MA, NH, NJ, NY, OH, PA, VA, and D.C.

Astrum Solar

Collins Pine FreeForm® MR50 Particleboard

Kitchens, baths and other environments with high humidity and incidental moisture are no match for FreeForm MR50, the first particleboard to attain the ANSI’s highest standard for moisture-resistance.

  • CARB Exempt
  • NAF-no added formaldehyde
  • Declare Product
  • FSC®-certified particleboard
  • High Pine Content
  • 100% post-industrial recycled/
    recovered content

Photo: Gap office building in San Bruno, California


Harmony® Interior Acrylic Latex Paint

Harmony Paint’s enhanced formula features Formaldehyde Reducing Technology to promote better indoor air quality. Harmony Paint also delivers great hide and a durable finish that withstand frequent washings. This zero VOC formula meets the most stringent VOC regulations and has achieved GREENGUARD Gold Certification satisfying LEED(R) V4 criteria. Harmony’s Odor and Formaldehyde Reducing Technology works best when more surface area is painted.


Dow Powerhouse™ Solar Shingle

The DOW POWERHOUSE™ Solar Shingle is a solar roofing product, developed to combine the benefits of solar technology with the durability and performance of traditional roofing materials. It is designed to install, look and function in a way that has never been done before. POWERHOUSE is reinventing the roof with a new generation of homeowners looking for a smart, renewable way to power their homes without compromising the home’s aesthetics. Building Integrated Photovoltaic (BIPV) products from Dow Solar are one of the many innovations from Dow establishing the Company on the forefront of alternative energy solutions.

The Dow Chemical Company